DATAcated Content Matrix

If you're stuck on "what to post" on social media, consider exploring the DATAcated Content Matrix approach.

What is the Content Matrix?

The Content Matrix is a straightforward framework designed to help content creators diversify their social media posts by combining different content formats with various topics. It serves as a roadmap, guiding your content creation process while ensuring everything you post fits your brand and goals.

Building Your Content Matrix

Step 1: List Your Content Formats: Start by deciding the types of content you want to produce. These can include:

  • Text-only posts
  • Text plus image
  • Polls
  • Short videos
  • Carousel posts
  • Long-form articles

Step 2: Choose Your Topics: Pick topics that interest your audience and reflect your expertise. As a data expert, I often focus on:

  • Personal branding for data professionals
  • Trends in data visualization
  • Insights into entrepreneurship
  • Marketing tips for tech
  • Book reviews on data topics
  • Updates on tech innovations

Step 3: Create the Matrix: With your content formats and topics ready, draw up a table. Place the formats on one side and the topics on the other. Each cell in this matrix represents a unique combination of a format and a topic.

Step 4: Plan and Create: Select a combination from your matrix to decide the format and topic of your next post. This ensures you have a balanced approach to what you share, keeping things fresh and engaging.

Step 5: Review and Adjust: After posting, evaluate how well each post performs. Determine what formats and topics your followers prefer. Use this information to refine your matrix, focusing on what works best.

This approach can help you produce varied, interesting content that truly resonates with your audience.

Written by: Kate Strachnyi, Founder of DATAcated